Life at Konecranes Traineeship in Marketing

Meet Ronja Holmila - Marketing trainee

Ronja Holmila is in her fourth year of studying business at LUT University, currently pursuing a Master's degree in International Marketing Management. Ronja has always been interested in the commercial field, as she believes it offers broad career opportunities. Additionally, she is fascinated by international business, which is why getting a job at an international company has felt like a lucky break for her. In the spring, she was looking for her first job in her field, as in previous years, Ronja had worked in other positions. The summer job at Konecranes intrigued her because of the job description, which included a variety of marketing tasks and independent projects.

During this past summer, what made the job particularly enjoyable for Ronja was the continuous learning, the offered projects, and interesting challenges where she could apply the strategic thinking and tools learned at university: "I have actually been able to do practical marketing work and not just assistant tasks."

We asked what qualities or skills help in getting and succeeding in a summer job in marketing. Ronja highlights a visual eye and adaptability, and of course, enthusiasm for marketing: "I feel that in my position, visual skills and adaptability are an advantage, as the job includes many different types of tasks and the days vary. It's also good to have organizational skills because you need to be able to schedule and prioritize among different tasks. And naturally, a good attitude and passion for marketing and its development are needed. When you can't offer long work experience during the application phase, your enthusiasm and attitude become the number one thing that stands out."

Ronja's days usually start between 8 and 9 am at the Hyvinkää office or remotely, depending on the day. They are spent working on a wide range of marketing tasks: reference stories, updating websites, social media, image editing, creating ads, and photography, using various marketing tools. There are all kinds of tasks where creativity can also be utilized. The days also include planning upcoming projects and organizing events. "On a typical day, I usually plan the day's schedule based on the calendar in the morning. Marketing work is very project-based, so on one day I might be advancing several different projects at the same time. There are also Teams meetings and collaborative workshops with colleagues, which I like because working together usually results in a better outcome," Ronja comments.